Content-based marketing drives responses from more qualified leads. IDC-branded content, created for a topic you select that's related to your offerings and messaging, attracts readers with a genuine interest in what you have to say. The lead-scrubbing begins with the content offer and provides a more direct path to serious buyers.
|Sources & Formats|
IDC GMS content draws from the work and insights of several hundred IDC analysts across more than 40 countries on virtually any information technology-related topic. IDC's executive advisory services and vertical research companies likewise provide demand-side intelligence on the linkage between key technology trends and critical business issues.
Content ranges from short, 250-word opinion pieces that fit neatly on a Web page, to in-depth white papers and co-branded newsletters. Our formats include: attention-grabbing statements and articles, analyst Q&As, quick-reference sheets, conceptual figures, and more. Our multimedia offerings take these already popular and engaging print formats to a new, interactive level.
In every format, IDC content validates important technology and market trends, and complements your marketing messages. These informative documents can be used in your Website's resource library, or posted to your homepage.
For example, short content formats are ideal for posting as a regular feature on your Website to add co-branding, or for inclusion in newsletters created by your team or ours. Medium-length pieces are highly effective in lead-generation campaigns, offering more in-depth information and insight in exchange for your target's personal information.
Lengthier pieces explain complex ideas more completely , engage prospective buyers of your products more fully , and deepen a range of external relationships, whether used as a sales tool or a subscription offer for on-going communication.
IDC Analyst Connection (Sponsored) - A 1- to 2-page Q&A-style article with IDC analyst responses to questions submitted by your customers or by your organization on behalf of your customers, sourced from interview(s) and/or published studies.
IDC Case Study or IDC Customer Spotlight (Sponsored) - Independent and objective case studies by IDC. Sourced from interview(s) with your customer(s), and/or secondary research. Crisp 2-pagers, to multi-page ROI studies.
IDC CXO Connection (Sponsored) - A 1- to 2-page Q&A-style article featuring an IDC interview with your CXO customer on a vendor-independent topic of your choice.
IDC Dat-a-Glance (Unsponsored) - A 2-page market overview from published IDC research in a quick-reference and multi-style format (e.g., data, bullets, analyst quotes). Provides audience-essential data and analyst commentary on want-to-know and need-to-know market considerations.
IDC Excerpt (Unsponsored) - A variable-length stand-alone article culled from published IDC research on a key aspect of a topic; includes context drawn from the original report.
IDC Executive Brief (Unsponsored/Sponsored) - A 6- to 8- page market or technology thought leadership article addressed specifically to the concerns and needs of your target audience , adapted from 1 or more published studies, or augmented by custom analyst contents . It may also include 1 or more graphics.
IDC TopLine (Unsponsored/Sponsored) - A 2- to 3-page market or technology analysis adapted from a single published study, or augmented by custom IDC analyst contents . It may include 1 graphic.
IDC Vendor Spotlight (Sponsored) - A 6- to 8-page market or technology thought leadership article addressed specifically to the concerns and needs of your target audience, with a short profile of your company, sourced from IDC analyst research with references to related published research, if any, for added credibility, and may include 1 to 2 graphics.
IDC Viewpoint (Unsponsored) - A 1-page IDC analyst opinion article on essential market developments and issues, sourced from the IDC Viewpoint Archive or published studies.
IDC White Paper (Sponsored) - An 8- to 10-page analysis of a market or technology, paired with objective analysis of your strategy and offerings relative to the topic . It may include illustrative commentary drawn from interviews with your customers or partners (see White Paper Add-On Case Study), and 1 or more graphics.
IDC White Paper Abstract (Sponsored) - A 1.5+ page abstract of an IDC White Paper to present your audience with an easy-to-read highlight of the most important information from a sponsored IDC White Paper.
IDC White Paper Add-on Case Study (Sponsored) - Up to 1-page illustrative commentary drawn from interviews with your customers or partners, as appropriate for inclusion in your sponsored IDC White Paper.
Multimedia delivery is a dynamic way to leverage IDC licensed content. Analyst views augmented by sound, images, animation and video, provide your target audience with on-demand insight into the most timely and relevant market issues. As professional speakers and presenters, IDC analysts can give your Website or electronic promotions an interactive experience that fully engages clients and prospects.
IDC iViews (Sponsored) - A market overview in quick-reference and mixed-content, mixed media format (e.g., data, bullets, analyst quotes, audio, video, graphics). Provides audience-essential data and analyst commentary on want-to-know and need-to-know market considerations
IDC Video Insights (Sponsored) - Multimedia video clips produced by IDC in an IDC branded template featuring an IDC analyst (included) on a topic of great interest to your audience. Brief format conveys the most important information and complete message to time-constrained listeners.
Translations - IDC-managed translation of content including contextual review by an IDC subject expert, and extended license for an additional fee. Offered in Simplified or Traditional Chinese, Korean and Japanese (other languages also available).
Localization - IDC-managed localization of content including translation, local examples and issues, contextual review, and extended license available for an additional fee. Translating to a specific word- or page-count may require rewriting and an additional fee.
Reprints - IDC-managed production of a quantity of hardcopy reprints of a single IDC research document for use as a leave-behind, event handout, in sales or marketing kits, or as a fulfillment piece for a promotional call-to-action.
For more information about Go-To-Market Services, click here.