Group Vice President, Asia/Pacific Communications, Peripherals and Services Research
"The ETAS program is aimed at bringing IDC's thought leadership to the market through the identification of emerging technology trends and advisory services to both ICT vendors and buyers. The aim is to provide meaningful insight and navigation guides to a fast-changing industry where the window of opportunity to competitive advantage is typically narrow."
Customer Service Representative
In an industry largely defined by fast-paced technological innovation, convergence, alliance and acquisitions, organizations need to adapt their ‘traditional’ business models into more agile and flexible practices while sustaining competitive advantage and generating business value. This disruptive nature of the industry means that it is becoming increasingly important for stakeholders to keep abreast of what is potentially ‘The Next Big Thing’ in order to be first to market with new ideas that are financially attractive. To cater to this audience, IDC has established a new program, called the Emerging Technology Advisory Services (ETAS) in Asia/Pacific (excluding Japan).
ETAS, helmed by the Emerging Technology Council (ETC) in Asia/Pacific (excluding Japan), consisting of 10 senior IDC analysts and executives, is responsible for the identification of new technologies and trends in the ICT industry. Through a careful selection process, the ETC qualifies these new ideas and tests the products with the target audience/market to determine commercial viability. This process ensures a faster response to the market needs and focuses on emerging new areas.
Besides research on Digital Marketplace and Green IT, IDC has also scheduled research covering Cloud Computing, Next-Generation Customer Care, Enterprise Search and many others.
If you have a query on ETAS, please send us your question here.
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The Next Big Thing
It's Time for Asia-based CIOs to Make an IT Bet on the Economy, IDC Study Says
- Dec 18, 2009
IDC Finds CIOs in Hong Kong Focus on Increasing Business Profitability and Performance through SOA and New IT Business Models
- Jun 24, 2009
Asia-based Companies Prioritize Customer Care To Get Through Downturn, IDC Polls Show
- Jun 5, 2009
IDC Says Cloud Computing Is More Than Just Hype; Worldwide IT Spending On Cloud Services Expected To Reach US$42 Billion By 2012
- Mar 5, 2009
IDC Survey Reveals Rude Behavior as Potential Issue for Online Gaming in Asia
- Sep 5, 2008