Banks in the Asia/Pacific region will be preoccupied with the latest technology initiatives in 2011. In light of the current pro-growth economic environment, new drivers such as the emergence of various social and technology phenomena have emerged to shape technology priorities in banks and ushered in the return of innovation. Out of the top ten strategic IT initiatives for banks in the Asia/Pacific region in 2011, the top three center on customer centricity. The race for public mindshare in being the most customer-friendly institution will be frantic, resulting in increased spending on media and advertising. As such, it is crucial for banks to design their own brand of customer centricity to effectively stand out from the crowd.

In this live web conference, IDC Financial Insights' Michael Araneta, Li-May Chew, Shawn Yip and Keith Lam will share insights on "The Top 10 Strategic Initiatives for Asia/Pacific Banks in 2011". The last 15 minutes of the conference will be allocated to Q&A.

Audiences for this live web conference have the option to purchase the report, "The Top 10 Strategic Initiatives for Asia/Pacific Banks in 2011", for USD3,500 (Usual Price: USD4,750). Offer ends 28 February 2011. For more information, please contact Michael Araneta at maraneta@idc.com .